Nicole Martins Ferreira
14 Oct, 2018
Nicole Martins Ferreira
14 Oct, 2018
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Instagram Search is a results page that shows you top performing Instagram posts based on who you follow, the type of content you like and save, and content that your follows like too.
So, if you’re constantly liking quote pictures on Instagram, your Instagram Search – which is in the same app section where you’ll find Instagram Explore – will showcase more of those quote photos. The Instagram Explore feature is designed to personalize your experience on Instagram by showing you content you’d likely be interested in seeing more of.
On the bottom of your Instagram app, you’ll see a magnifying glass. When you click on it, you’ll find Instagram Search at the top and Instagram Explore beneath that. While the two sections are both part of the same page, they have different functions.
Instagram Search allows you to search for top Instagram accounts that are recommended to you. These recommendations are sorted by people, tags, and places.
Want to appear in Instagram Search? You can do this by optimizing your posts.
If you want to appear under Tags, you need to use the best hashtags for likes. If you’re posting about weddings or within the bridal niche, these are some of the popular tags you’ll find:
To appear under Places, you’ll need to add your location to your Instagram posts. If you’re at home, you might tag your city. If you’re at an event, you’ll tag the event name. If you’re at a popular tourist attraction, you’ll name that tourist attraction. You can also tag businesses, so if you’re at your local shop, you can add location tags for that as well. Think about the exact audience you’re trying to attract when choosing a location Tag. Are you a Toronto business? Tag Toronto. Are you a fashion blogger? Tag your local fashion shops. You can also search keywords for your locations. Here’s what our “bridal” search shows us for Places – it acts like a directory.
You likely won’t show up on your own Instagram Explore. However, you can show up in others’. To do this, make sure all your hashtags are relevant. For example, if you post a picture of a dog, make sure all your hashtags are related to dogs. Don’t throw in random hashtags. By being as specific and relevant as possible, you’ll make it easy for the Instagram algorithm to understand what the picture is.
The top of Instagram Explore also has a list of popular categories such as Style, Beauty, Food, Fitness, Animals, Decor, and Travel. So if you want to increase your odds of showing up in one of those popular categories, you’ll need to include more posts for one of those specific categories. However, avoid trying to rank for all of them. Stick to a singular niche focus. That way, people can continue to expect the same type of content over the long-term, which will make them more likely to follow and engage with your Instagram.
Whether you want to show up in Instagram Search or Instagram Explore, there are a few tricks to boost your ranking.
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How cute is that #animals #animalife #cuteanimals #nature #vegan #monkey #chimpanzee #chimpanzees #babychimpanzee #babychimpanzees #sleepyanimals #pet #pets #cutechimpanzee #babyanimals
There are a few key reasons for businesses to use Instagram Search & Explore.
To find hashtags using Instagram Search, type in the keyword you’re looking for. Say you’re a maternity online store, you might try the keyword “baby girl”. You’ll then find a list of relevant baby girl hashtags that you can choose from. Some won’t be relevant but you can pick and choose the hashtags you like for your upcoming posts.
Every niche has its influencers. To find them, you need to find out who ranks high in your niche. For example, if you’re looking for fashion influencers to wear your apparel, you might use the #fashionblogger hashtag. Why fashion blogger instead of just fashion? First off, fashion is insanely competitive. Second, by zeroing in on fashion blogger, you’ll be more likely to find fashion influencers who have their own audience outside of Instagram, allowing you to have a bigger reach. Look for the influencers who have the most engagement on their posts. This should be an ongoing process, so don’t expect to find them all in one day with one Instagram search.
To use Instagram Search by location, search Places under Instagram Search. There you’ll find a button for Nearby Places. The Nearby Places will often show the most popular places around your area. If you want to increase your visibility nearby, you can take and post photos and videos in those areas. Remember: you can search any location in Instagram Search. Events, landmarks, businesses, and cities. So feel free to use Instagram Search to find your exact location or venue.
To use Instagram Search by name, all you need to do is type the name or username of the person you’re looking for under People. Remember: not everyone uses their real name on Instagram, so you might not be able to find some people.
So when it comes to Instagram Search, you can find influencers, hashtags, locations, and potential customers, which will bring you closer to gaining new followers and marketing better on Instagram. And when it comes to Instagram Explore, you can easily follow the steps we’ve outlined so that your Instagram account can get more visibility so you can grow your presence on Instagram. So be sure to play around with Instagram Search & Explore regularly to tap into new audiences, interact with other users, and build your brand.
Do you use Instagram Search & Explore? What do you love about it?